WE BUILD THE online brand BEHIND YOUR TRUSTED offline reputation.
You sell homes, we sell you
For real estate agents ready to be seen as the premium guide they are.
You didn't get into real estate for the algorithms.
Another week, another wave of 'just listed' posts, but no real engagement.
You scroll past perfect feeds and polished video tours, wondering: "Am I falling behind?"
You didn't become an agent to learn social media. You're great with clients, but when it comes to content? You're stuck. What to post, how to show up, it all feels unclear. So you play it safe. Another listing. Another swipe.
And showing yourself? That's the hardest part. Being on camera, writing captions, sharing who you are, it feels awkward. Vulnerable. You know you should, but it doesn't come naturally.
Meanwhile, your offline business thrives. Clients trust you, refer you, love your work. But online, that same story isn't being told and that disconnect is starting to show.
What if your content didn’t just attract clients, but your dream clients
Imagine opening your phone and seeing messages from people who say: "You're exactly the kind of agent I was looking for."
You attract clients who already feel like they know and trust you. Your brand radiates your expertise and your energy. Your monthly content isn't just pretty, it builds connection.
The visuals reflect your above-and-beyond service, and your presence does the selling.
And deep down? There's more.
You love helping people, every client matters to you. You're kind, involved, and truly invested. But if you're honest... you've dreamed of something bigger. Of stepping into a higher segment. Of working with luxury homes or becoming a no-borders agent traveling the world, serving clients who trust you completely. You want your brand to reflect that vision. Not just the agent you are, but the one you're becoming
That dream deserves a stage. Your content can be that stage.
Your story is the game changer.
YOU DON'T NEED MORE CONTENT. You need clarity. A PARTNER WHO SEES your brand FOR what it is AND WHERE IT CAN GO.
Your story is the game changer. Because when your offline excellence meets online precision, everything shifts.
You’re already trusted. Referred. In demand.
Now it’s time your brand shows it.
At Studio Lumaé, we craft visibility that mirrors your reputation and multiplies your impact. We turn your voice, vision and values into a strategic brand system that attracts, connects and sells. You don’t need more content. You need clarity. A partner who sees your brand for what it is and where it can go.
We don’t just create posts. We position.
And thanks to our in-house team, everything you need is under one roof: drone footage, 2D/3D floor plans, virtual tours, visuals, captions, scheduling,you name it. No chasing vendors. No wasted time.
We take it off your plate, so you can stay focused on what you do best. This is visibility that elevates, attracts, and saves you hours each week. Whether you’re stepping into a higher market or building a brand without borders, we create a presence that moves with you.
What we offfer
OUR STRATEGIC content PLANS
Every brand starts with Lumaé strategy.
All plans include a one-time conscious realtor kick off €995, - (one time)
• 90-minute strategy session
• Fascinate® brand profile
• Brand voice & content pillars
• Client psychology insights
• Clear content direction
• Social media profile upgrade (bio, highlights, layout)
This is your brand foundation built with precision, psychology and personality.
Lumaé Presence Boost €595/month
For staying visible, relevant and in demand, without the stress.
• 2 branded posts/week (excl. listings) visuals + captions + hashtags
• 2 branded story formats/week
• A mix of photos, videos and reels
• Platform management (Instagram & Facebook)
• Quarterly 1-hour content shoot
• Quarterly content calendar
• Regular brand check to keep visuals and messaging aligned
• Monthly performance feedback from our team, so you know what’s working and why
• 15 min/week engagement support (DMs, replies, comments)
Your brand stays active and aligned, even when you’re too busy to think aboutcontent.
Lumaé Growth Elevation €995/month
For agents ready to grow their brand and lead with confidence
• 3 branded posts/week (excl. listings) visuals + captions + hashtags
• 3 branded story formats/week
• A mix of photos, videos and reels
• Platform management (Instagram, Facebook & TikTok)
• Quarterly 2.5-hour content shoot
• Quarterly content themes calendar
• Monthly performance insights + tailored optimisation advice. So your content keeps evolving with your goals
• Ongoing brand optimisation by our team
• 20 min/week engagement support (DMs, replies, comments)
You focus on closing deals, we evolve your brand in the background. Visible, magnetic and built to grow.
Listings On Demand & À La Carte
Need visual content for your latest listing or a one-time brand shoot? We offer a flexible add-on service for agents who want professional content without a monthly plan.
This includes:
• Real estate photography
• Short-form video (reels, tours, story-style)
• Drone footage
• 2D/3D visuals
• One-time brand shoots
Volume discounts available for recurring listings. Want the full price list? Let’s talk options.
This isn’t for everyone
If you’re looking for cookie-cutter templates or a virtual assistant to “just post something”, we’re not your team.
But if you want your content to become your most consistent closer, without selling harder or working more, you’re in the right place. Because what you’ve built offline deserves a brand that carries it forward online. With intention. With elegance. With strategy. Your next level doesn’t need more effort. It needs better positioning.
about us
We’re Studio Lumaé - brand architects for conscious realtors ready to rise.
A boutique brand studio founded by a mother–daughter duo with an unusual gift: we see the essence behind a business before it ever becomes visible online. We help conscious realtors transform their trusted offline reputation into a premium online presence that finally reflects who they are.
You already have the expertise, the referrals, the results, but your online identity hasn’t caught up yet. That disconnect costs clarity, confidence, and high-end clients. That’s where we come in.
Daphne brings the strategic lens: clear positioning, emotional brand psychology and messaging that makes people recognise your value instantly. Sterre brings the visual soul: refined photography and storytelling that capture the feeling, elegance and essence behind your work.
Together, we build brands that feel calm, confident, and unmistakably premium without noise, gimmicks or forced marketing. Just truth, clarity and visuals that make people trust you before you speak. We translate your offline excellence into an online identity that works for you, attracts the right clients, and elevates your entire business.
You built the reputation.
We build the brand behind it.
What happens when your content finally shows who you are?
Clients say: “You popped up on my feed, I had to call you!” Your feed reflects your above-and-beyond service. Your brand starts opening doors before you even answer the phone.
Your offline reputation and online presence finally align. No disconnect. No playing small. You become the agent who doesn’t just deliver, but leads.
And something shifts: your dream of attracting premium listings, stepping into a higher segment, or becoming a no-borders agent no longer feels far away. Because now, your content shows who you're becoming. With visuals that reflect your values and copy that sounds like your best day, your brand becomes a magnet. Clients don’t just choose you for what you offer, but for how you make them feel. You feel seen. Respected. In control. And quietly, deeply proud.
You've got the homes.
We've got the story.
Let’s bring them together and make your name the brand it deserves to be.
before we begin
FREQUENTLY asked QUESTIONS
Do I need to have a lot of listings to work with you?
Not at all. In fact, this is the perfect moment to build a brand that goes beyond your current volume. We help you position your value, so clients choose you based on who you are not just what’s in your portfolio.
I have very little time. How much input do you need from me?
We get it. That’s why our systems are built for efficiency. After the kick-off and a few strategic touchpoints, we handle the rest. You stay informed and in control, without the overwhelm.
Can’t I just hire a VA or marketing agency instead?
A VA executes. An agency might promote. We position. Our strength is in combining visuals, voice and brand psychology into a system that reflects and strengthens your unique edge consistently.
What exactly do I get each month?
Custom posts with scroll-stopping visuals and captions, story formats, reels guidance, and strategic input. Everything is built around your goals, your tone, your ideal client.
I want to expand internationally. Can this help?
Absolutely. We don’t think in borders, we think in brand power. Whether you’re local or international, we build a presence that reflects your ambition.
Can I scale up or down if needed?
Yes. Your growth isn’t linear, and neither are we. We’re flexible, ready when you need more, and adaptable when you need less.
You've got the homes.
We've got the story.
Let's bring them together.
What happens when your content finally shows who you are?
